Is a mobile app better than a mobile website

October 26 2016

In this era of techno-war, business are starving to gain ample no. of customers in their ward. No doubt, mobile apps are doing wonder in making business easier and at a single glance to view. However, it's not totally correct to state that mobile app alone has changed the brand popularity. Earlier, people were dependent on Desktop as well as Mobile enabled website for their business meets. But now it has become a challenge for companies to decide for the best one to work on. Let’s have a overview of both the platforms to decide the perfect option for your business.

Mobile Website

Stats depicts that there are around 2.1 billion Smartphone users across the world. This clearly states that your Customers are no more sitting in-front of desktop or laptops, there are on the way of accesing your websites from their mobile devices. So, now it’s high time to build a mobile friendly website. This can help your users to view the website on a mobile device. But, before opting for one let’s have a look at the pros & cons:

Pros:

-Mobile website works on all app platforms like Android, iOS, Windows, etc.
-The user experience is increased with the mobile optimised website
-Building a Mobile website is cheaper and faster.
-Mobile site can be easily update your through website management system.
-The ability to load the website in a mobile optimized website is also increased.

Cons:

-A mobile website is dependent on internet connectivity for any function
-Mobile websites are not built on native code and this will affect the quality and performance of your website.
-Full content and features of a website will never be accessible in mobile devices.
-Mobile website is time consuming and takes high cost to maintain.
-Here, user experience is limited.

Mobile Apps

Mobile apps like Flipkart, Paytm, TOI etc are specifically designed, so that they can run on smartphone's operating system as well as machine firmware. Flurry 2015 depicts that, users spend 90% of their time in Mobile apps as compared to the mobile Web. So, do you smell a opportunity for capturing the market with your mobile app?? If yes, then you must know that, 26% of installed apps are abandoned after the first use due to different issues as stated by Google. So, before opting for MObile Apps for your business let’s have a look at their pros & Cons

Pros:

-A mobile app needs to be made to suit each platform such as Android, Windows, iPhone etc. which can be costly and timely.
-With mobile apps customer engagement is increased as you can connect to business easily and interaction is valuable.
-Mobile apps provide faster alternative, as it takes seconds to launch a mobile app as it has all the information stored in it.
-Mobile apps increase brand visibility, therefore you have easy access over notification. This build customer loyalty.

Cons:

-Mobile apps made on native apps have specific features and can run on specified platform, so the cost is high.
-In Mobile app it is also complicated to maintain the updates, as after interval of time it requires updates.

Conclusion:

It’s really difficult for one to decide since, both the mobile application and mobile website got some pros as well as cons, so you can prefer to choose one considering your exact need. And on the basis of your need you can decide on which one suits your business type better and serve all your purposes in your budget.

You may also like: Top 5 Reasons a Small Business Should Develop a Mobile App